Spectrum, also known as “Road Runner”, was first launched in 1995 as a market test in Elmira, New York. It was later known as LineRunner before adopting the Road Runner brand name. The service, which used the Road Runner character from the Looney Tunes franchise as its mascot, was rebranded as Time Warner Cable Internet in 2012. After Charter acquired Time Warner Cable in May 2016, the service was renamed “Spectrum Internet” in September of the same year.