Real Estate Flyers and Brochures
The purpose of the brochure is to deliver information that is precise so as not to overwhelm your potential buyers and renters. Brochures are also easy to distribute as they are compact and most local businesses will allow you to display them which gives you the ability to get your information out in a very cost-effective manner. It is important to utilize all avenues of advertising to ensure that you are reaching all demographics.
If you’re looking to create a fantastic real estate brochure just follow our simple step-by-step guide and you’ll have your brochure ready in no time!
Step 1: What audience are you trying to reach? Defining your audience allows you to narrow your focus on what you are trying to present.
Step 2: Find a headline that is catching to grab the buyer’s attention. Such as “If I lived-in farmhouse is what you’re looking for, contact us today!”. This also helps narrow down your demographic to allow more direct sale.
Step 3: Tell the buyers a little about you. A short bit of your story provides them connection which gains the buyers trust helping to ensure a sale.
Step four: Clear and quality images of your listings. If you aren’t already using a professional photographer, it is a good time to think of doing so. It provides the assurance that you provide quality work as an agent. A professional head shot is also a great idea so that the buyers get a sense of you!
Step five: Decide how you would like the brochure to look. Design a clear layout, many online sources can provide you with a free template which makes the process easier.
Step six: Make sure your contact information is clear and available. Use text that differs from the rest of your brochure so that your information can be easily located. A phone number and email should be clear to the reader.
Step seven: Review all information, is there anything else you would like to include? Once the information is to your liking it is time to print your brochure!
Distribution for these brochures can be done in many different ways. Mail them to past buyers and renters to update them on your recent listings. New buyers and renters are able to get a direct picture of what you do. A timeless piece of advertising that is sure help promote you and your business